Summary
What is a webcast for? The definition
A webcast is a transmission of audiovisual content over the Internet. The term is composed of two elements:
web: for the World Wide Web, online or web-based
cast (from the word broadcast): for broadcasting, transmission or emission
Webcast should not be confused with podcast! Webcasts are essentially streamed over the Internet, while podcasts are distributed online, but not streamed. Podcasts are always stored locally and can therefore be viewed at any time, but never live. Podcasts often contain only audio material, while webcasts broadcast video and sound.
In a webcast – sometimes also called a webcast – information is broadcast to an audience according to the one-to-many principle via streaming. This so-called "one-to-many" communication is a form of mass communication taiwan phone number in which information is transmitted from a central point to a circle of participants. The transmission of information is based on the classic transmitter-receiver model: one person is present and participants are watching. A webcast can thus be broadcast to several hundred or even thousands of participants at the same time.
A webcast is an Internet broadcast of audiovisual content, which allows live interactivity with the user, like a television show. Webcasts are effective tools to attract customers or improve brand image, thanks to a content marketing strategy.
A webcast can be used for presentations, conferences, marketing, meetings, internal and external training, broadcasts, corporate communication, … These are some examples in which this technology can be applied as a support tool within a content communication strategy. Whether it is to promote your recently created company (more information on the Cersa website about business creation) or to present a new product/service, the webcast is an effective communication solution in the digital age!
Webcasts are traditionally simply live broadcasts streamed over the Internet. These can be concerts or opening speeches at official events, where the live nature of the events is the focal point.
Much of the potential of a webcast lies in the fact that, in addition to being able to broadcast a presentation live over the Internet, that same presentation can be recorded so that a user can later access that content and watch or rewatch it at their convenience. This is called on-demand access or replay.
How to design a webcast?
Let’s start by looking at the essentials for preparing and broadcasting a webcast. You will need three elements to ensure the success of your online event: