SMS marketing vs. email marketing
Posted: Sun Dec 22, 2024 6:37 am
Effectiveness
— which brings better results? At the level of individual industries and companies, the results of this competition may differ. However, in general, both described channels of communication with customers are perceived as highly effective.
This is primarily due to the aforementioned usa telegram accounts personalization and segmentation capabilities (if implemented properly), as well as the quick reading of messages sent. According to SimpleTexting’s SMS Marketing Survey 2024, 81% of recipients check text message notifications within five minutes of receiving them (while less than 30% check them within just 60 seconds).
In the case of email marketing, reading the message may not be as instantaneous, but it is still relatively quick. Another important piece of information is provided by the Conversion Rate By Channel study, conducted by FirstPageResponse. As the name suggests, it looks at conversion rates by channel. Email marketing is at the top of the list, with a conversion rate of 2.8% for B2C brands and 2.4% for B2B.
Automation
Year after year, automation is starting to play an increasingly important role in marketing activities, especially in larger organizations. Marketing automation solutions not only allow you to save valuable time, but also potentially increase the effectiveness of your campaigns. They can be successfully used in both email and SMS sending.
It comes in many forms, from the simplest ones, such as scheduling a shipment for a selected day and time (this option is provided by mProfi, among others), to advanced processes with many variables and conditions, designed using tools such as Zapier, with which our services can be integrated.
SMS vs. email marketing — which offers greater automation capabilities? It all depends on the effects you want to achieve, as well as your knowledge and skills. Both of these communication channels have huge potential that is worth using.
Advantages of SMS marketing
— which brings better results? At the level of individual industries and companies, the results of this competition may differ. However, in general, both described channels of communication with customers are perceived as highly effective.
This is primarily due to the aforementioned usa telegram accounts personalization and segmentation capabilities (if implemented properly), as well as the quick reading of messages sent. According to SimpleTexting’s SMS Marketing Survey 2024, 81% of recipients check text message notifications within five minutes of receiving them (while less than 30% check them within just 60 seconds).
In the case of email marketing, reading the message may not be as instantaneous, but it is still relatively quick. Another important piece of information is provided by the Conversion Rate By Channel study, conducted by FirstPageResponse. As the name suggests, it looks at conversion rates by channel. Email marketing is at the top of the list, with a conversion rate of 2.8% for B2C brands and 2.4% for B2B.
Automation
Year after year, automation is starting to play an increasingly important role in marketing activities, especially in larger organizations. Marketing automation solutions not only allow you to save valuable time, but also potentially increase the effectiveness of your campaigns. They can be successfully used in both email and SMS sending.
It comes in many forms, from the simplest ones, such as scheduling a shipment for a selected day and time (this option is provided by mProfi, among others), to advanced processes with many variables and conditions, designed using tools such as Zapier, with which our services can be integrated.
SMS vs. email marketing — which offers greater automation capabilities? It all depends on the effects you want to achieve, as well as your knowledge and skills. Both of these communication channels have huge potential that is worth using.
Advantages of SMS marketing