Attract visitors.
Posted: Sun Dec 22, 2024 6:40 am
In this phase a specific need or problem arises.
Your TV breaks (as a person) or you want to implement online marketing in your company (a marketing director).
The difference between the two may be that the average purchase decision time may vary.
In one case it may be almost an impulsive sale in the short term, while in the other case, the decision period may take several months.
Phase 2.- Investigation or consideration
In this phase, the user searches for information in the offline world and on the Internet about televisions or online marketing agencies that provide this service.
We search for information, we select and we begin to form an idea of product and service features, brand values, feeling, etc.
Phase 3.- Purchase of product / service
At this stage, we have already made our selection of the "winners" by narrowing it down to two televisions or digital marketing providers.
Finally, we make our choice and buy or contract with the one that generates the most confidence and security for us.
It is very possible that you have never noticed this buying cycle that we all have and do, but it is real.
So it's obvious that the sales funnel should be innately associated with these user actions, don't you think?
For this reason:
Where users have a NEED , companies seek to ATTRACT these users when they search, for example, for their televisions on the Internet.
When INFORMED , companies need to know their real interest and provide them with our differential value that makes them consider us as a trusted supplier, OBTAINING LEADS.
When they choose a winner and BUY , companies get CUSTOMERS , because we philippine cp number have managed to influence them and/or convince them that our product meets their need better than others.
There we have the basic outline of a sales funnel, the three main stages:
Convert them into leads (and qualify them).
Close (consolidate them as clients).
How to create a sales funnel for my online business?
Although in a sales funnel or conversion funnel we should work on 5 different phases (attracting, obtaining leads, clients, loyalty and prescription), today we are going to focus on the first three, since they are by far the ones we must master first.
1.- Attract (TOFU - Top Of Funnel)
In this initial phase, the user begins to feel interested in a certain aspect or has a specific need or problem, so they start looking for information about it mainly on websites and blogs.
As a company or online store, in this phase of the sales funnel we must know how to capture the attention of users to get them to our website.
Our main task should be to find out how these users will reach us and adapt to that so that they can learn about the solution we provide on our website.
Therefore, there are many online marketing strategies that we may have to use in this first phase of the sales funnel:
Your TV breaks (as a person) or you want to implement online marketing in your company (a marketing director).
The difference between the two may be that the average purchase decision time may vary.
In one case it may be almost an impulsive sale in the short term, while in the other case, the decision period may take several months.
Phase 2.- Investigation or consideration
In this phase, the user searches for information in the offline world and on the Internet about televisions or online marketing agencies that provide this service.
We search for information, we select and we begin to form an idea of product and service features, brand values, feeling, etc.
Phase 3.- Purchase of product / service
At this stage, we have already made our selection of the "winners" by narrowing it down to two televisions or digital marketing providers.
Finally, we make our choice and buy or contract with the one that generates the most confidence and security for us.
It is very possible that you have never noticed this buying cycle that we all have and do, but it is real.
So it's obvious that the sales funnel should be innately associated with these user actions, don't you think?
For this reason:
Where users have a NEED , companies seek to ATTRACT these users when they search, for example, for their televisions on the Internet.
When INFORMED , companies need to know their real interest and provide them with our differential value that makes them consider us as a trusted supplier, OBTAINING LEADS.
When they choose a winner and BUY , companies get CUSTOMERS , because we philippine cp number have managed to influence them and/or convince them that our product meets their need better than others.
There we have the basic outline of a sales funnel, the three main stages:
Convert them into leads (and qualify them).
Close (consolidate them as clients).
How to create a sales funnel for my online business?
Although in a sales funnel or conversion funnel we should work on 5 different phases (attracting, obtaining leads, clients, loyalty and prescription), today we are going to focus on the first three, since they are by far the ones we must master first.
1.- Attract (TOFU - Top Of Funnel)
In this initial phase, the user begins to feel interested in a certain aspect or has a specific need or problem, so they start looking for information about it mainly on websites and blogs.
As a company or online store, in this phase of the sales funnel we must know how to capture the attention of users to get them to our website.
Our main task should be to find out how these users will reach us and adapt to that so that they can learn about the solution we provide on our website.
Therefore, there are many online marketing strategies that we may have to use in this first phase of the sales funnel: