from the effects of the

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Supermarkets aside, the large-scale retail trade is one of the sectors that has suffered the most pandemic wave in Italy. Many stores have been closed for a long time, albeit intermittently, as they are considered "non-essential activities" , leading in general to a 20% drop in turnover for shopping centers.

Although today the closures are only a distant memory, at vietnam phone number example least so we hope, the pandemic has changed the mindset of consumers who, more and more often, tend to prefer online shopping to a walk to the mall on Sundays.



COVID-19 has contributed to a massive diffusion of e-commerce , bringing online targets that until then had never considered this option and the trend certainly does not seem destined to decrease.

In a scenario of this type, therefore, customer engagement in large-scale retail trade has become fundamental for several reasons including.