Any CSR initiatives your company has adopted will also resonate with other companies and have far-reaching impacts. This means that there’s likely to be research or developments in areas like climate change that will appeal to your social media audience.
To cement your CSR initiatives, share third-party posts and information to highlight issues. This will not take away from your brand of CSR programs but, rather, show your dedication to a cause because y germany phone number list ou care, not because it drives clicks.
Outdoor clothing company Patagonia is well known for being a climate and environmental activist. Their social media feed not only features their content but also highlights groups or important events to reinforce its message like this one from the Native Organizers Alliance. The company was embraced by the public in 2022 when founder Yvon Chouinard said he was giving away the company to a charitable trust to fund efforts for climate change research.
7) Partner with a non-profit
While you can post endlessly about your CSR efforts on social media, customers want to see action. It’s about investing in these initiatives to promote and bring about positive change. An effective way to do that is to partner with or support a non-profit organization.
When choosing a non-profit, do not focus on the profile. It’s about the alliance of your company’s values with theirs, not how many followers they have or how well-known the brand is. Small and local organizations may