Marketing your products or services directly to potential customers or people who may be potentially interested in them isn’t the only way to sell them. A strategic approach suggests that you include opinion makers and influencers from your industry. You also need to provide backlinks to your site.
You should recognize the unique competitive advantage of your product and analyze how your potential customers can benefit from it. The primary goal is to expand your presence beyond just your saudi arabia mobile number owner name own site, app, and social media accounts and increase your brand awareness.
Backlinks
Some SEO experts may argue that backlinks are not as effective as they used to be. In practice, this turns out not to be true. Websites with a large number of relevant backlinks from high domain authority sources enjoy higher positions in Google search results.
Building backlinks can take a lot of time and effort if you try to interact with each source individually via email. To streamline the process, do the following in your CRM:
Such an approach is similar to cold emailing, but less time-consuming. CRM records the history of your contact building attempts. You will hardly send the same offer to the same recipient twice, so the risk of spamming is minimized. You can re-read all conversations at any time and then estimate the progress of each deal.
Thanks to CRM, several professionals can take on the task of building backlinks at the same time. The system can share their data between multiple professionals. The information is very well structured so that people never confuse their own responsibilities with someone else’s.
Guest Posting
Consumers of your products or services should highly value expert opinions. You don’t have to hire a full-time opinion leader to share authoritative insights with them. Instead, invite them to share a guest post on your blog or social media account. Alternatively, you can step into the shoes of the expert yourself and set up a guest post on a platform your potential customers trust. Not only will you get backlinks, you’ll also boost your status and reach a new audience.
The way a CRM can help you here is very similar to the process of agreeing on connections described above. Thanks to automation, your team will be less likely to make the mistakes inherent in the manual approach. Your productivity will increase thanks to a unified source of shareable data.
Use CRM for Strategic Marketing
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