Not all entrepreneurs understand which advertising tool to choose to promote their business. This article was born after several requests from clients who decided to launch contextual advertising in a competitive niche almost throughout Mother Russia, with one remark: "we are ready to spend 10,000 rubles on the budget."
Aksi Marsovich
Intergalactic expert
Sometimes you can't convince the client that this is a drop in the whatsapp number data bucket, or more precisely for Yandex.Direct, and the other side says: "You're damn right, but different projects are important, different projects are needed." You take on the job, trying to realize the maximum amount of money invested in the budget.
Let's start with the fact that the market is overflowing with offers, new advertisers are constantly appearing and replacing each other.
The thing is that by investing the last money in the contextual advertising budget, the client expects a high result. We are starting to distribute the budget little by little with all our efforts.
And so on in a circle...
Why is it so important to invest budget in advertising?
Reason one: “The deal cycle”
"The deal cycle is the amount of time it takes for a potential customer to make a purchase decision. Today he entered a request, and a month later he decided to buy"
How do users think?
The need for purchase has arisen.
I went to Yandex and started looking at prices and offers.
It seems he has decided what he wants.
I went to consult with my wife, children, parents, and friend.
Saved up some money.
After some time, he goes to Yandex again to buy the option that interests him.
The problem is that at the 2nd stage the advertisement was in the contextual advertising results, I paid for the transition, and at the 6th stage the budget ran out or the bid was outbid by a competitor.
The buyer has not found an offer, although perhaps the client's offer was the most advantageous when the buyer was looking for the product, but now he is unlikely to remember it, and he is unlikely to save the link.
When the deal cycle is low and people are making decisions right away, our job is to think through the offer as best as possible so that it is the most attractive at that moment.
If the deal cycle is high, our job is to take care of the offer and sufficient advertising budget to occupy good positions and constantly remind about the existence of the company.
There is another point, a person decides to leave an application only after 3-4 visits to the site. Have you heard about this? Therefore, it is important to touch it with your advertising.
Saw it on Yandex search
I went to check the weather and saw a banner with an offer
The next day I logged in from my phone and also saw the offer.
If you think it's pushy, you're wrong. You're giving a person what they want to get! It's help in making the right choice.