Regarding technology, there is an agreement with what Simon says and with what we can see with our own eyes when we see that generation Y is digital native.
According to Simon, technology addiction, the need to be connected to the Internet 7 hours a day, chatting on social networks and sending text messages, is due to the release of Dopamine.
This neurotransmitter chemical usually generates a feeling of well-being and because of what it produces in the body, it is completely addictive.
In short, we are living with a generation that is “addicted” to technology. Whether healthy or not, it is a fact that can benefit your brand.
Due to the addiction they suffer, Millennials develop a series of characteristics in their personality that lead them to be impatient, intolerant to stress and in a world where immediacy must be an essential element.
Perhaps this is why Millennials are so social . An estimated 88% of them have social media philippinen vorwahl whatsapp accounts.
Why am I mentioning all this to explain what Millennials are like on the Internet? Because it is key for your brand to know their behavior and the basic characteristics of this generation because only in this way will you be able to offer something of value to them.
By simply understanding basic traits about their personality, you can make good impressions on their perception.
It's abundantly clear that Millennials are not following the same consumption patterns as their parents . You know, traditional advertising on traditional media.
In fact, in a presentation two years ago, Erin McPherson, representative of the company Marker Studios , stated that millennials do not like traditional advertising.
To support his comment, he explained that the company he represents produces more than 11 million videos per month and 60% of its audience are people between the ages of 13 and 34.
So reaching millennials means making a 180-degree turn.
For Millennials, negative digital experiences have a profoundly detrimental impact compared to other generations.
So much so that Forbes magazine has stated that 89% of this generation would stop doing business with a company if it provides them with a bad user experience.