Telemarketing remains a powerful tool in the B2B sales arsenal. However, one of the most significant challenges telemarketers face is getting past the gatekeeper – those individuals whose phone number database free job it is to screen calls and protect decision-makers’ time. When armed with the right strategies and leveraging databases for marketing, this hurdle can be overcome. This article will guide you on how to navigate past the gatekeeper and ensure your telemarketing campaigns reach the right ears.
Before making the call, use databases for marketing to gather as much information as possible about the business and the decision-maker. Knowing the company’s industry, recent news, and the decision-maker’s name can make your approach more personalised and relevant.
Be Respectful and Professional
Always treat gatekeepers with respect. They are professionals doing their job. Being courteous and understanding can go a long way in building rapport.
Be Direct but Not Pushy
Clearly state your purpose without being overly aggressive. A straightforward approach, combined with the information from your databases for marketing, can demonstrate that your call is genuine and worth passing through.
Build a Relationship with the Gatekeeper
Over time, aim to build a relationship with gatekeepers. Remembering previous conversations, their names, or even small details can make subsequent calls smoother. They’re more likely to put through someone they recognise and trust.
Call at Optimal Times
Using insights from databases for marketing, try to determine the best times to call. Early mornings or late afternoons might be more fruitful as decision-makers could be more accessible during these times.
Leverage Social Media
Before resorting to a cold call, engage with the business or decision-maker on platforms like LinkedIn. A familiar name has a better chance of getting past the gatekeeper.