CPC and competitive density data for
Posted: Sun Dec 22, 2024 7:12 am
Level of competence
The number of advertisers bidding on a keyword determines its competition.
In markets where many advertisers compete for visibility, keyword CPC tends to be higher.
For example, if you're in real estate in New York, the competition for keywords like "real estate agent New York" is high (as seen in the "Com." column, which is short for phone number in korea Competitive Density). Therefore, your CPC will also be high.
CPC and competitive density data for "real estate agent New York"
To manage this, consider being more specific with your business and targeting less competitive keywords like “commercial real estate agents in New York.”
CPC and competitive density data for "commercial real estate agents in New York"
Read more: How to create an effective PPC strategy in 7 steps
Search volume
Search volume shows how often a keyword is searched for over a given period (usually per month).
Keywords with high search volumes are often more expensive due to their potential to attract significant traffic, which attracts more bids (increasing competition).
However, high search volume also means greater visibility and opportunity for brand exposure.
For example, a company offering CRM software might encounter expensive high-volume keywords like “CRM software for small business” due to high levels of competition. But these keywords could be very valuable and deserve the highest CPC.
Intent, Volume, Trend, KD%, CPC, and Competitive Density Data for "CRM Software for Small Business"
So when selecting keywords, consider search volume in relation to your campaign goals and budget.
Relevance of keywords
The relevance of your ad to the keywords you're targeting influences your CPC.
The number of advertisers bidding on a keyword determines its competition.
In markets where many advertisers compete for visibility, keyword CPC tends to be higher.
For example, if you're in real estate in New York, the competition for keywords like "real estate agent New York" is high (as seen in the "Com." column, which is short for phone number in korea Competitive Density). Therefore, your CPC will also be high.
CPC and competitive density data for "real estate agent New York"
To manage this, consider being more specific with your business and targeting less competitive keywords like “commercial real estate agents in New York.”
CPC and competitive density data for "commercial real estate agents in New York"
Read more: How to create an effective PPC strategy in 7 steps
Search volume
Search volume shows how often a keyword is searched for over a given period (usually per month).
Keywords with high search volumes are often more expensive due to their potential to attract significant traffic, which attracts more bids (increasing competition).
However, high search volume also means greater visibility and opportunity for brand exposure.
For example, a company offering CRM software might encounter expensive high-volume keywords like “CRM software for small business” due to high levels of competition. But these keywords could be very valuable and deserve the highest CPC.
Intent, Volume, Trend, KD%, CPC, and Competitive Density Data for "CRM Software for Small Business"
So when selecting keywords, consider search volume in relation to your campaign goals and budget.
Relevance of keywords
The relevance of your ad to the keywords you're targeting influences your CPC.