So you need to know what

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Consequently, there’s no buying journey set up for someone who lands on a blog post. Clicks may come, but a blog remains an island. So, how can you include your blog in your overall marketing strategy to convert those clicks? Step 1: Identify your blog’s current rankings that may bring sales In other words, let’s see if there’s anything to worry about in the first place. Normally, the good old 20/80 rule works for blogs as well: About 20% of your content will be bringing 80% of your traffic.


20% of your blog content actually does bring traffic. Here’s a email lists uk quick way to do that in Google’s Search Console: Navigate Performance > Create a filter to see all the pages that contain “blog” (or whatever domain or subdomain you have your blog at) and click on the “Pages” tab. The list is going to be sorted by the number of clicks your blog is driving. Don’t forget to use Moz Pro’s rank tracker to set up position monitoring of those pages that are driving organic traffic.




Step 2: Plan your buying journeys from your blog Make sure your blog makes it clear that this is a business blog and you are selling something. Define the major conversion funnels for your readers to follow. At the very least, there should be a site-wide call to action (CTA) inviting readers to check your product or products, but the best idea is to create contextual CTAs and lead generation forms, which could better align with the searchers’ intent.