6.- Inactivity reminders
reengage essential emailsRe-engagement emails are a fundamental part of any Marketing Automation strategy.
As you know, it is six times more expensive to attract new customers than to retain existing ones. The key is to get noticed again. And if emails sharing your best blog posts and congratulations don't get your subscribers to react, there's still something you can do.
Much of marketing campaigns are focused on attracting new leads. However, few companies are looking to retain current customers and work with them to provide more powerful experiences and get them to make purchases on a regular basis.
Keep in mind that if your customers have already purchased your products once, there is no reason why they would not want to do so again. There can be many reasons why a user becomes inactive. Therefore, analyzing and detecting them will allow you to define different profiles. And as a result, you will be able to develop reactivation plans for each of the reasons.
7.- Abandoned shopping carts
cart essential emailsAnother essential email for any Marketing Automation strategy is the one that addresses abandoned shopping carts:
Statista data shows that 69.23% of online shoppers abandon their shopping cart.
But Blue Core has found that nearly 40.32% of automated cart recovery emails are opened , and 10.09% of those are clicked on, while 2.05% result in conversions .
The best thing about email marketing automation is that you can segment your customers based on different items. This way, you will be able to improve your conversion funnel and generate the conversions you were hoping for. In addition to generating sales that, for whatever reason, did not happen.
8.- Launch of new products
launch essential emailsEmail is a surefire way to keep your customers interested in your business. And one way to achieve this is through the automation of emails aimed at product launches or stock replenishment. With this type of message you will ensure that no one misses anything. All your contacts will be kept up to date.
9.- Order confirmation and information
essential email information
These emails detail some basic aspects of the purchase that the customer needs to know :
Payment related information, has it been made correctly?
Data that informs the user that the order is in progress.
Has it left the warehouse yet?
Estimated delivery date.
Shipping information, tracking, order number and pickup address.
Invoice attached to prove the purchase of the product.
Thank you for making the purchase.
Web address where the product can be tracked.
Legal conditions on the purchase, rights that the customer has. It must thailand mobile database be specified how to make a claim if necessary.
This email is extremely important, as it is a confirmation for the user of what they have purchased. It indicates the conditions under which they have made the purchase. The more details regarding the purchase the message includes, the better.
10.- Essential post-sale emails
Essential post-purchase emailsAutomation is essential to ensure that customers are not forgotten after a purchase .
In fact, Harvard Business Review data shows that customers who have had good experiences with a brand spend 140% more on it than on companies with
Additionally, you should keep in mind that an ideal post-purchase email sequence should not focus solely on order information or recommendations using cross-selling .
A piece like the one in the example that informs the user that a size is available will keep you top of mind for your customers. And as a result, it could encourage them to make more purchases.
However, the main protagonist and responsible for making your Marketing Automation strategy work is the software you use. And in this sense, there are still few Cross-Channel Marketing platforms that allow you to integrate work on different channels. MDirector is a Cross-Channel platform that allows you to unify your email, SMS, landing, social media, and retargeting strategy from a single space and that works 100% automated.