We’re looking for a specialist -
Discuss what makes you an expert, not just a digital marketer. Mention which areas you specialize in and what qualifies you over and above other specialists.
If you could re-strategize our marketing, how would you go about it and what would you focus on?
This question is testing your processes and vision for the business, so do not take it lightly. Have a blueprint of strategic steps that you’d follow, and direction for future marketing campaigns. You need to answer with conviction and purpose, yet leave enough room to gauge the interviewees reactions, since this is by no means a fully fledged presentation. Therefore it’s best to plant seeds and build excitement with your response. Be sure to do your research on the company so that your ideas align with theirs and don’t scare them away.
Give us an idea of your knowledge in SEO saudi arabia email listand why it matters in digital marketing. or this answer, you should show your knowledge of both on-page and off-page SEO. This includes activities designed to draw traffic, like structures, linking, loading time for pages, tags, and meta descriptions for on-page optimization. Off-page is all about your other strategies to boost optimization like guest blogging, social media shares and creating backlinks. With this foundation covered, you can discuss how to increase the traffic and ranking of the page through user experience, keyword analysis, engagement, and conversions.
Tell us about your experience in search engine marketing and why it’ll be an important part of the job for our next digital marketing specialist?
Don’t expect to be asked questions like “what is” when you’re interviewing for a specialist position. You need to know about all sphere’s of digital marketing. If you don’t have much experience in a particular field, state this, but show that you do have knowledge about it. In this case, it’s about search engine marketing. Discuss the potential gains for the company when they use online advertising and some of the most effective pay-per-click models. Be sure to also mention the factors that contribute to an ad’s quality score which analyses your landing pages, keywords, and ads. The score will determine the ad rank, so it’s important to score well.
What’s your take on our social media marketing?
Show your analytical skills and give insights on what you think works well, and what could do with improvement. If there are platforms that aren’t being utilized, let them know. Answer this knowing that these platforms are a driver of marketing campaigns. This is likely to be a crucial part of the company’s digital marketing, so be sure to give an in-depth response that relates to their social media activity. They could just as easily ask you about their emails, so be sure to have signed up to their newsletter and have feedback on their email marketing.
What has been your most successful campaign as a digital marketer?
Share how you designed the vision for the campaign, the skills you had to make it happen, and the results that came from it. Be sure that the example you provide fits within the specialisation you’re applying for.