Below, we take a deeper look at the role of an SEO phone number databases Consultant and how an SEO consultant can help your business grow.
What is the Role of an SEO Consultant?
The Job Profile of an SEO Consultant
Before we dive into the job profile of an SEO consultant, it is important we unpack what Search Engine Optimization is and why it is important for your business.
SEO stands for Search Engine Optimization and is the practice of increasing the quantity and more importantly, the quality of traffic to your website through organic search engine results. For example, with quality SEO in place, when someone is searching for a product or service you offer, your website will be one of the first pages suggested to them in the search engine results page (often abbreviated as SERP).
The fundamental goal of SEO is to help your website rank higher than your competitors on the search engine results. If your page ranks higher than those in the same industry, you will get more traffic to your website than they will, you will receive more leads/conversions, and you will add tangible value to your business.
With the above in mind, SEO consultants are responsible for the planning, implementing and managing of a company’s overall Search Engine Optimization strategy. Their duties extend to a variety of areas including website marketing, website and search engine analytics, content strategy, internal and external link building and keyword research.
A SEO consultant is usually responsible for:
The research, planning and implementation of a SEO strategy
Performing thorough and in-depth keyword research on a consistent basis
Working toward organic SEO that is designed for greater Return On Investment
Identifying new opportunities for clients
Analyzing, tracking and monitoring click rates, bounce rates and related KPIs
Preparing SEO reports
Identifying problems in the strategy and amending accordingly
Working with content creators and website builders to implement the best SEO practices
Keeping up to date with the latest changes and best practices in SEO
Search Engine Optimization is vital for business success and if you do not have an in-house team of experts it is important that you invest in an SEO consultant.
Why you need an SEO consultant
As we touched on above, SEO is vital for the success of businesses in the digital age. If that isn’t reason enough to hire an SEO consultant, let’s take a look at how an SEO consultant will help your business grow.