SEO writers are responsible for writing content that is optimised, as per the marketing team’s strategy. The goal is to improve the ranking of the business’s website (and other platforms in some cases) so that more people find it. Many copywriters today are expected to have some knowledge on optimising their copy, but SEO writers are often hired with more specific intents and skills. With digital marketing being at the forefront, producing this type of content can have a major .
Forms of SEO content writing include:
By now we all know that social media plays a vital role in connecting brands with their target audience and developing relationships with them. The access to social media has given marketers the opportunity to establish greater customer service than ever before but social media also serves as a way to attract leads, convert them and to measure, track and analyze your audience for maximum marketing results.
A social media strategy is a summary of all these elements and outlines what a marketing team plans to achieve through these platforms. This strategy guides actions and provides insight into whether a campaign is succeeding or requires amendment. The more specific a social media strategy, the more effective it will be. This is why measuring campaigns and tracking outcomes it a vital part of social media strategy.
In this article, we’ll take a look at how Inbound Marketing powerhouse HubSpot can be integrated into your social media strategy to help you measure and better your results.
How to Integrate
Social Media and HubSpot
There are a variety of should france business email list use social media marketing. Below, we outline just a few of the greatest benefits that come with marketing your brand across relevant social media platforms - and we explain how HubSpot is designed to maximize these benefits for your business.
1. Improved Brand Awareness
For some perspective, the latest social media figures show that there are 3.78 billion social media users worldwide in 2021. This is a 5% increase from 2020 and is 920 million more than the number of social media users in 2017. This is a 32.2 % increase in just 5 years.
The sheer amount of users on social media proves that your target audience is in your reach. This is why it is important to be present, engaging and consistent in sharing content across your social media platforms. This ensures that your product or services reach potential customers - improving brand awareness significantly.
How HubSpot Can Help You Improve Brand Awareness Across Your Social Media Channels
Powerhouse Customer Relationship Management software and Inbound Marketing platform, HubSpot, provides tools to help you automate and manage your social media platforms through a single location. By integrating your social media channels into HubSpot you are able to easily share blog posts, landing pages and related social media content through a single tool - helping your marketing team build strong social media campaigns without wasting time.
You are able to publish content directly to social media platforms through HubSpot including platforms such as LinkedIn, Facebook, Instagram and Twitter. You are also able to connect your social media accounts to your website blogs to automatically share new content as it is published. This ensures consistency across your social media platforms and assists in creating a streamlined strategy without having anything fall through the cracks.
Blog posts developed for SEO
Local SEO
Content for landing and website pages
Link-building con