Now that you understand why account-based marketing is important and its benefits, let's focus on the key elements involved in setting up a successful strategy:
1. Identify targets
When setting up an effective ABM strategy, the first step is to identif usa mobile db who you are targeting - shooting in the dark is never successful. That’s why defined buyer personas are important - you can use this persona template to help you build them.
Using all the technology available, it is possible to prioritize high-value accounts based on revenue potential and other key factors such as market influence and purchase potential.
2. Understand your targets
Once you've identified your primary targets, you’ll need to find out more about them and what makes them tick.
You can do this by researching the company. Find out what they sell, what’s their annual revenue, and who are their competitors. Then move on to looking at key decision-makers and main influencers.