Maintaining stability and growth of commercial activities
Posted: Sun Dec 22, 2024 8:06 am
Effective and reliable connections with state and public institutions help maintain stability and business development against the backdrop of economic and political changes.
Maintaining stability and growth of commercial activities
Source: shutterstock.com
All of the above reasons emphasize that the profession of a GR manager is an important component in achieving success in business and public endeavors in Russia.
Where can a GR manager work?
GR professionals can be involved in a variety of areas and structures where working in collaboration with government and public institutions is important. Here are some examples of potential areas of their work:
Possible place of service Specific features
Leading corporations Working in large private companies or state corporations, GR managers communicate with government agencies to support corporate business interests.
Industrial and Trade Unions Represent interests in the field of industrial and trade union activities and coordinate relations with government organizations and other parties that have their own goals within the union
Government departments and authorities In government agencies, parliamentary management bodies, commissions and departments, GR managers are engaged in maintaining interactions with private businesses and public associations
Non-governmental enterprises (NGOs) In non-governmental mexico whatsapp number organizations, GR managers focus on tasks to influence the state's policies and legislative processes, seeking to protect public interests.
Consulting agencies GR managers can work in consulting agencies focused on working with government and public structures, where they provide services to consumers from various fields.
Media and social contacts GR managers can work in consulting agencies focused on working with government and public structures, where they provide services to consumers from various fields.
International structures Working in international structures, GR managers represent the interests of companies and the state in the international community
Working in the listed areas gives GR managers multiple ways to influence the legislative and social spheres, defend business positions and build long-term relationships with government agencies and public associations.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153115
3 Strategies GR Managers Follow
Three traditional approaches to Government Relations (GR) include:
Rational egoism
The founder of the concept of rational egoism is Nobel laureate Milton Friedman. He argued that the main duty of business is to generate income for shareholders. According to his theory, any other goals can be destructive for business.
Within this approach, GR is used primarily to grow revenues and attract shareholders, while the company's social focus remains in the background.
Corporate care
This concept is the complete opposite of the theory of rational egoism. V. Evan and R. E. Freeman emphasized the social and moral responsibilities of business, which became especially popular in Western Europe and Japan.
Corporate care
Source: shutterstock.com
The key thesis of the theory is that every company has its own stakeholders, who should not be used only as a means to achieve corporate goals. All participants should contribute to the development of the company with which they are associated.
Selfishness with calculation
The essence of the theory is expressed in the formula "ethics + profit". It is important not only to achieve income growth, but also to improve conditions in your field. A striking example is the Sustainable Agriculture Initiative, where Danone, Unilever and Nestle promote the introduction of the best technologies to optimize the use of land by farmers.
Joining such alliances allows companies to raise production standards and limit the risks of price wars.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Stages of GR manager's work
To build and implement a GR strategy in a company, a GR manager needs to complete the following steps:
Steps Review
Assessment of external factors It is necessary to conduct an analysis of the political environment and legislative norms related to the company's activities. Identify key stakeholders and their positions, including politicians, public organizations, government agencies and competing companies
Definition of strategic goals and objectives Developing a list of issues and threats that require primary attention and identifying key tasks for GR. This may include, for example, obtaining government support in the event of economic sanctions or initiating changes in industry legislation
Assessment of public needs The state provides the entrepreneur with certain advantages in exchange for solving specific problems. All business initiatives must bring social or economic benefits. When developing proposals, keep in mind that you are helping the state save resources (money, time and labor costs) and achieve the required results
Developing a roadmap Combining business goals and government issues requires creating a coordinated plan. It is necessary to make a list of the necessary means and methods, then define an action plan, detail the stages and actions
The final step is to present the prepared proposal to stakeholders and begin its implementation.
What methods and tools do GR managers use?
There are many ways and tools for effective interaction with government agencies. Let's consider the most significant and productive ones:
Legislative initiatives
Experts participate in the creation of laws by proposing changes to existing regulations, analyzing new bills, giving comments, and providing government agencies with statistical data and analytical reports.
Building relationships with government officials
Establishing connections with government officials is possible through personal meetings, appeals to federal or regional authorities, and participation in events such as conferences and congresses where officials are present.
Working with competitive procedures and public procurement
The work of a GR manager covers not only participation in competitions for the supply of goods and services for state needs, but also the receipt of government orders by entrepreneurs within the framework of social projects.
Recommended articles on this topic:
Maintaining stability and growth of commercial activities
Source: shutterstock.com
All of the above reasons emphasize that the profession of a GR manager is an important component in achieving success in business and public endeavors in Russia.
Where can a GR manager work?
GR professionals can be involved in a variety of areas and structures where working in collaboration with government and public institutions is important. Here are some examples of potential areas of their work:
Possible place of service Specific features
Leading corporations Working in large private companies or state corporations, GR managers communicate with government agencies to support corporate business interests.
Industrial and Trade Unions Represent interests in the field of industrial and trade union activities and coordinate relations with government organizations and other parties that have their own goals within the union
Government departments and authorities In government agencies, parliamentary management bodies, commissions and departments, GR managers are engaged in maintaining interactions with private businesses and public associations
Non-governmental enterprises (NGOs) In non-governmental mexico whatsapp number organizations, GR managers focus on tasks to influence the state's policies and legislative processes, seeking to protect public interests.
Consulting agencies GR managers can work in consulting agencies focused on working with government and public structures, where they provide services to consumers from various fields.
Media and social contacts GR managers can work in consulting agencies focused on working with government and public structures, where they provide services to consumers from various fields.
International structures Working in international structures, GR managers represent the interests of companies and the state in the international community
Working in the listed areas gives GR managers multiple ways to influence the legislative and social spheres, defend business positions and build long-term relationships with government agencies and public associations.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153115
3 Strategies GR Managers Follow
Three traditional approaches to Government Relations (GR) include:
Rational egoism
The founder of the concept of rational egoism is Nobel laureate Milton Friedman. He argued that the main duty of business is to generate income for shareholders. According to his theory, any other goals can be destructive for business.
Within this approach, GR is used primarily to grow revenues and attract shareholders, while the company's social focus remains in the background.
Corporate care
This concept is the complete opposite of the theory of rational egoism. V. Evan and R. E. Freeman emphasized the social and moral responsibilities of business, which became especially popular in Western Europe and Japan.
Corporate care
Source: shutterstock.com
The key thesis of the theory is that every company has its own stakeholders, who should not be used only as a means to achieve corporate goals. All participants should contribute to the development of the company with which they are associated.
Selfishness with calculation
The essence of the theory is expressed in the formula "ethics + profit". It is important not only to achieve income growth, but also to improve conditions in your field. A striking example is the Sustainable Agriculture Initiative, where Danone, Unilever and Nestle promote the introduction of the best technologies to optimize the use of land by farmers.
Joining such alliances allows companies to raise production standards and limit the risks of price wars.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Stages of GR manager's work
To build and implement a GR strategy in a company, a GR manager needs to complete the following steps:
Steps Review
Assessment of external factors It is necessary to conduct an analysis of the political environment and legislative norms related to the company's activities. Identify key stakeholders and their positions, including politicians, public organizations, government agencies and competing companies
Definition of strategic goals and objectives Developing a list of issues and threats that require primary attention and identifying key tasks for GR. This may include, for example, obtaining government support in the event of economic sanctions or initiating changes in industry legislation
Assessment of public needs The state provides the entrepreneur with certain advantages in exchange for solving specific problems. All business initiatives must bring social or economic benefits. When developing proposals, keep in mind that you are helping the state save resources (money, time and labor costs) and achieve the required results
Developing a roadmap Combining business goals and government issues requires creating a coordinated plan. It is necessary to make a list of the necessary means and methods, then define an action plan, detail the stages and actions
The final step is to present the prepared proposal to stakeholders and begin its implementation.
What methods and tools do GR managers use?
There are many ways and tools for effective interaction with government agencies. Let's consider the most significant and productive ones:
Legislative initiatives
Experts participate in the creation of laws by proposing changes to existing regulations, analyzing new bills, giving comments, and providing government agencies with statistical data and analytical reports.
Building relationships with government officials
Establishing connections with government officials is possible through personal meetings, appeals to federal or regional authorities, and participation in events such as conferences and congresses where officials are present.
Working with competitive procedures and public procurement
The work of a GR manager covers not only participation in competitions for the supply of goods and services for state needs, but also the receipt of government orders by entrepreneurs within the framework of social projects.
Recommended articles on this topic: