How to do retention marketing using marketing automation
Posted: Sun Dec 22, 2024 8:07 am
Tools for a Retention Marketing Strategy
This type of activity does not require large investments as many platforms that you may already have provide some form of contact management. For example, almost all email marketing platforms provide the use of marketing automation integrated into the subscription used.
In some cases, these services also have a CRM - Customer Relationship Management section within them.
Ultimately, you will need to segment your denmark number for whatsapp database and send automated emails when specific events or actions related to your contacts occur.
To learn more, read the post: Customer Retention: 6 strategies to keep your customers close .
Conclusions
While lead generation activities have a short-term and evident impact, but require a financial investment, retention marketing activities produce results over time, for a longer period of time and by producing value.
Especially if you are a small business, to grow you do not need to spend on acquisition but to optimize the activation and maintenance processes that you already have.
The more time you can maintain a dialogue with your target audience, for example through guides, entertainment content, instructions on how to fully exploit a demo or your service, the more benefits you will get from your database.
Returning to the comparison of growth strategies versus database retention, it is understood that the customer acquisition cost (CAC) must be lower than its value over time (Lifetime Value - LTV) or you will be at a loss with revenues.
For this reason, it would be a good idea to first calculate the LTV to then establish the budget to invest in marketing and lead generation activities.
And do you give the right value to the customers you have already acquired?
Tell me what works in your industry to build customer loyalty.
This type of activity does not require large investments as many platforms that you may already have provide some form of contact management. For example, almost all email marketing platforms provide the use of marketing automation integrated into the subscription used.
In some cases, these services also have a CRM - Customer Relationship Management section within them.
Ultimately, you will need to segment your denmark number for whatsapp database and send automated emails when specific events or actions related to your contacts occur.
To learn more, read the post: Customer Retention: 6 strategies to keep your customers close .
Conclusions
While lead generation activities have a short-term and evident impact, but require a financial investment, retention marketing activities produce results over time, for a longer period of time and by producing value.
Especially if you are a small business, to grow you do not need to spend on acquisition but to optimize the activation and maintenance processes that you already have.
The more time you can maintain a dialogue with your target audience, for example through guides, entertainment content, instructions on how to fully exploit a demo or your service, the more benefits you will get from your database.
Returning to the comparison of growth strategies versus database retention, it is understood that the customer acquisition cost (CAC) must be lower than its value over time (Lifetime Value - LTV) or you will be at a loss with revenues.
For this reason, it would be a good idea to first calculate the LTV to then establish the budget to invest in marketing and lead generation activities.
And do you give the right value to the customers you have already acquired?
Tell me what works in your industry to build customer loyalty.