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In the modern world, a trademark plays an important role in forming a company's image and protecting its interests. Many entrepreneurs underestimate the importance of a trademark, but its registration and correct use can bring significant benefits. In this article, we will consider in detail what a trademark is, its types, the registration process, as well as the advantages and disadvantages of its use.
Definition of a Trademark
A trademark is a sign that cfo email list allows consumers to distinguish the goods or services of one company from those of other companies. It can be a word, phrase, symbol, logo, or even a sound that is associated with a particular brand.
The main functions of a trademark
1. Identification: A trademark allows consumers to easily identify the products of a particular manufacturer.
2. Increased Trust: A well-established brand name builds trust and brand loyalty among consumers.
3. Protection of rights: Registering a trademark gives a company legal rights to use it and prevents its unfair use by competitors.
Types of Trademarks
There are several categories of trademarks, each of which has its own characteristics:
1. Verbal signs
These are signs consisting of words or phrases that can be registered as a trademark. Examples: a company name or a product line.
2. Figured signs
Trademarks can consist of graphic images such as logos or icons. These marks help create a visual identity for a brand.
3. Mixed signs
These signs combine elements of verbal and figurative appearance. For example, it could be a company name, designed in a special style.
4. Sound signs
Not everyone knows, but even sounds can be registered as trademarks. For example, a soundtrack used in advertising or at the beginning of a program.