This point is linked to the previous one in that a website or mobile application will have the desired success if it is designed for its target audience , if it has a responsive design , if it is attractive and if it is truly useful according to the needs of its users.
Having a powerful search engine, a good booking system, quality images and valuable content are determining factors in decision making.
Digital Marketing Keys for Hotel Positioning
There are key factors that cannot be missing in a Digital Marketing strategy for hotel positioning.
Let's take a moment to remember that technology plays a fundamental role in the product we offer, as well as in its distribution and promotion. Furthermore, as the president of the eCommerce Institute, Marcos Pueyrredon, points out, the tourism sector has seen enormous growth in electronic commerce.
“Along with retail and electronic products, these are the most transacted goods online and those that have had the greatest impact on their business model, on the way they trade their goods and services over the Internet,” he points out.
Abel Matutes, CEO of Palladium Hotel Group, highlights that singapore business mailing list technology “has democratised marketing, which at the same time poses challenges and opportunities. The most important thing is the experience, which is what the customer takes away from the hotel, so we must try to surprise.”
In this sense, if you want to be successful with your digital actions, these are the points that you should not forget to take into account in your strategy, according to the specialized magazine Hosteltur.
[Tweet “Images and audiovisual material are super powerful in the digital age”]
When we talk about digital strategy, we must necessarily highlight the importance of having an optimized website. This means a design that is friendly and intuitive for the user, where they can easily find what they are looking for and need, with a good loading speed and fluid navigation.
Keeping the site updated with news, promotions and blog posts gives a positive image to the hotel, it speaks to the dedication they have to offer quality content .
Images and audiovisual material are super powerful in the digital age, and are also a trend in digital marketing for 2017 - it is no coincidence that live video broadcasts are standing out among the most shared content on the web.
Offer automatic translation into different languages - English and Spanish as a minimum - depending on the location from which they are visiting us.
Design attractive landing pages and pop-ups to enrich our database with key information about our target audience.
Booking Engine
Let's put ourselves in the shoes of a user who is going to book online for the first time, let's think of someone who is going to make their first trip abroad or who only has experience booking offline through travel agencies: our search engine must be easy to use.
An example worth considering is Booking, where the fields are clear and necessary to make an efficient reservation. You should place it in the most striking place on your Home and on all pages within your site.
It is important to highlight messages and calls to action when you have special promotions, so that the user knows that you have really valuable options for them.