Analyzing metrics when executing a digital marketing strategy is an essential part of ensuring that your goals are being achieved.
For this, most marketing professionals use Google Analytics . The Google tool that provides managers with quantitative and qualitative data about websites and mobile applications. There are various types of data, such as:
Number of users
Sessions
Where did they get to your site?
Where are they from?
Inter alia.
Google Analytics Guide
Download the free ebook by leaving your email kuwait mobile number list and learn how to use the tool like an expert!
One of the main metrics is the bounce rate, which is often the subject of concern and doubt.
Do you know this metric? What it means and what it represents?
These and many other questions are answered in this article in a simple and objective way. Here we will explain everything about the bounce rate, from how to analyze it to the main mistakes made.
What is bounce rate?
According to Google Analytics' own definition , the bounce rate represents the percentage of sessions on a single page. That is, the sessions in which the person left your site on the landing page without interacting with it. Thus, this conversion rate is attributed to visitors who entered your site through a landing page and for some reason, left this same page without taking any action within your site.