An expired ad, such as a job offer, a product on sale, or a house for sale
Posted: Sun Dec 22, 2024 8:15 am
Managing several clients in the real estate sector, I have learned that ads, after their expiration date, continue to bring a lot of traffic, because people are curious to know what has been sold. Therefore, in this case, at least initially, I would suggest keeping the content on the site, specifying that the product has been sold and inserting an effective call to action, which invites the user to consult similar products and a contact form to contact the agency. This solution is also particularly list of phone numbers in india suitable for eCommerce that sell a few products, unique in their kind. I would just be careful that Google does not consider this page as a soft 404. According to John Mueller, in fact:
What is happening here is that our algorithms are looking at these pages and they're seeing that there's maybe a banner on this page saying 'This product is no longer available and they assume that that applies to the page' […] That's sometimes not really avoidable. If you're really replacing one product with another it might make sense to just redirect [the page]
— John Mueller, Google Help Hangout Notes, 2019
Temporary content that repeats periodically over time (e.g. recurring events)
Let's imagine that we want to re-propose an event that had its first edition the previous year. In this case, it is not necessary to create new ad hoc content that tells the story of the event, all you have to do is update the page and re-propose it on social networks! Just one piece of advice: do not insert the year or date in the URL, but only the name of the event, for example www.example.com/it/black-friday. This will allow the popularity of the URL to grow as the popularity of the event increases. If, on the other hand, a site is strictly dedicated to an event that is repeated over the years, you should keep the information on past editions, because people might be curious to review themes and sessions, to understand if it is worth participating. Here is an example of the Web Marketing Festival site:
expired content web marketing festival
News articles or posts
A fundamental SEO activity, often forgotten, consists in updating or pruning old blog posts , providing up-to-date and quality information, in order to improve positioning and increase visits. I generally monitor the results of my posts, both in terms of organic traffic and positioning, and when I see that they begin to suffer a negative oscillation , I try to understand what I could improve to make the news relevant, reliable and interesting again.
Recently, in fact, the concept of EAT (an acronym that stands for Expertise, Authoritativeness and Trustworthiness) has come back into the spotlight: it is necessary to provide users with high-quality content, produced by authors who are authoritative in their field.
For more information, read the post: How to avoid being hit by the Google EAT update
I then proceed with a review of the SEO content optimizations. To do this, I try to understand if the keywords continue to maintain a good position, but above all if they respect the user's search intent (since, following the algorithm updates, it could also change). The tool I mainly use (in addition to Search Console) is still SEMrush: I enter the domain of my blog and click on Organic Search . In addition to a general look at the data, I focus on the changes in position, in particular on the "lost" keywords in the last month .
What is happening here is that our algorithms are looking at these pages and they're seeing that there's maybe a banner on this page saying 'This product is no longer available and they assume that that applies to the page' […] That's sometimes not really avoidable. If you're really replacing one product with another it might make sense to just redirect [the page]
— John Mueller, Google Help Hangout Notes, 2019
Temporary content that repeats periodically over time (e.g. recurring events)
Let's imagine that we want to re-propose an event that had its first edition the previous year. In this case, it is not necessary to create new ad hoc content that tells the story of the event, all you have to do is update the page and re-propose it on social networks! Just one piece of advice: do not insert the year or date in the URL, but only the name of the event, for example www.example.com/it/black-friday. This will allow the popularity of the URL to grow as the popularity of the event increases. If, on the other hand, a site is strictly dedicated to an event that is repeated over the years, you should keep the information on past editions, because people might be curious to review themes and sessions, to understand if it is worth participating. Here is an example of the Web Marketing Festival site:
expired content web marketing festival
News articles or posts
A fundamental SEO activity, often forgotten, consists in updating or pruning old blog posts , providing up-to-date and quality information, in order to improve positioning and increase visits. I generally monitor the results of my posts, both in terms of organic traffic and positioning, and when I see that they begin to suffer a negative oscillation , I try to understand what I could improve to make the news relevant, reliable and interesting again.
Recently, in fact, the concept of EAT (an acronym that stands for Expertise, Authoritativeness and Trustworthiness) has come back into the spotlight: it is necessary to provide users with high-quality content, produced by authors who are authoritative in their field.
For more information, read the post: How to avoid being hit by the Google EAT update
I then proceed with a review of the SEO content optimizations. To do this, I try to understand if the keywords continue to maintain a good position, but above all if they respect the user's search intent (since, following the algorithm updates, it could also change). The tool I mainly use (in addition to Search Console) is still SEMrush: I enter the domain of my blog and click on Organic Search . In addition to a general look at the data, I focus on the changes in position, in particular on the "lost" keywords in the last month .