While your competitors are spending tens of thousands on advertising integrations with bloggers, you can quietly sit on the sidelines and collect invaluable data for your singapore mobile number list own campaigns. How to do this? Let's look at effective and simple ways.
1. Google Trends
This is your spy listening station. Sounds intriguing, doesn’t it? Google Trends is a free tool that allows you to be a bit like Agent 007 by analyzing your audience’s behavior. It shows how search queries for certain keywords or brands change. But, most importantly, it allows you to track how a brand’s popularity changes after ad integrations with bloggers.
How does it work?
Let's imagine a situation: your competitor launches an advertising campaign with a popular blogger who has an audience of millions. You enter the competitor's brand into Google Trends and see how the number of search queries changes before and after the campaign.
According to Influencer Marketing Hub , brands working with popular influencers can see an 80% increase in brand awareness and engagement during and after campaigns.
This will help you understand how successful the integration was and how much it impacted the market.